Puma launches pop-up store for F1

Puma launches pop-up store in the run-up to F1 weekend

SPORTS lifestyle company, Puma had the crowd excited at its Motorsport Pop-Up Store in Pavilion when 20 Ferraris pulled up.

The display was to celebrate the launch of its pop-up store, the first of its kind in Malaysia.

The custom-built display and sales showcase gave F1 and motorsport enthusiasts a new site to browse, appreciate and purchase the latest Puma motorsport and Puma Ferrari Licensed Collection.

Puma Malaysia head of marketing Gabriel Yap said they were happy to introduce the concept store in Malaysia.
Fast cars: The Ferrari cars on display drew the crowds at the launch of the store.

“This store is designed for all things related to fashion, lifestyle and motorsports, all of which Malaysians are passionate about.

“For this reason, we wanted to give Malaysians a new shopping experience where they can also get their hands on limited edition Puma Ferrari and Puma motorsport merchandise.”

The store is in Malaysia for a limited time only.

It will be positioned at Pavilion (near La Bodega) until April 1 and will move to the Sepang F1 Circuit from April 8-10, in conjunction with the F1 Grand Prix.

To celebrate the opening of its store, Puma has several in-store promotions.
Innovative: The pop-up store is the first of its kind in Malaysia.

The first three shoppers with any purchase each day are given a chance to win a Puma Ferrari Cap.

Loyal shoppers are also rewarded with Puma premiums including a free Puma keychain with every purchase worth RM250 and a free Puma umbrella with a minimum spending of RM400 on Puma Motorsport products.

To add to the excitement, Puma is giving its customers an opportunity to win a pair of Malaysian Grand Prix Garnet grandstand tickets worth RM1,400 upon purchase of Puma Motorsport merchandise.

The pop-up store is part of a regional initiative to promote Puma Motorsport Collection range. Malaysia is one of only three countries chosen for this initiative. It was first launched in Korea and will be heading to Singapore in September 2011, after completing the Malaysian leg.

-News courtesy of The Star-