2011年3月29日星期二

Striding man brings invitations at F1 race party

Striding man brings invitations at F1 race party

JOHNNIE Walker, the award-winning Scotch whisky and global partner of Formula 1 team Vodafone McLaren Mercedes since 2005 is once again bringing the ultimate race party experience to Kuala Lumpur, the Black Circuit Lounge.

VVIP guests on the invite list were pleasantly surprised when Johnnie Walker’s Striding Man turned up to personally deliver their bespoken invitations to the event.

As the official race party of the Malaysian Grand Prix, this exclusive and highly anticipated event kicks off at 8pm on April 9 from 8pm onward at a secret venue only revealed to invited guests.
Personal touch: Johnnie Walker’s Striding Man and his two assistants personally hand delivered invitations to the Black Circuit Lounge on April 9.

Johnnie Walker will provide Malaysians an insider-access opportunity to live the style and global glamour of an authentic Grand Prix race party. The most anticipated by-invitation-only event will play host to the crème de la crème of Malaysian society and loyal fans of Johnnie Walker.

“The Johnnie Walker Striding Man has been an iconic symbol of our brand since first sketched by famous cartoonist Tom Browne on a napkin over lunch with the Walker brothers in 1908.

“Today, the Striding Man is most closely associated with the global ‘Keep Walking’ campaign and has come to embody the pioneering spirit of progress that Johnnie Walker stands for.

“Having a modern incarnation of the Striding Man hand-deliver the invitations to the Black Circuit Lounge reinforces the exclusivity of this highly anticipated event.

“We received different reactions from the Striding Man’s appearance; a few guests were speechless when he appeared, while others felt privileged to be receiving their invitation from the masculine icon himself.” said Johnnie Walker brand manager Charles Wright.

Guests at the Black Circuit Lounge will be treated to VVIP privileges and a high-flying lifestyle enjoyed by the likes of McLaren Mercedes drivers Lewis Hamilton and Jenson Button, successful overachievers constantly in pursuit of progress so true to the mantra of Keep Walking.

This luxury race party will feature international entertainment of the highest sophistication and glamour from the US, Hong Kong and Malaysia.

The party promises to bring a true VVIP experience that should not be missed.

For your chance to win tickets to the Johnnie Walker Black Circuit Lounge, step inside www.blackcircuit.com.my/facebook

-News courtesy of The Star-

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